Athlete Advisory for

deals
Ownership
Experiences
Protection
deals
Ownership
Experiences
Protection
deals
Ownership
Experiences
Protection
deals
Ownership
Experiences
Protection

JRZY advises athletes on sponsorships, equity, media visibility, and long-term wealth - working alongside agents and advisors for the best outcomes.

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Athletes today operate as businesses.

JRZY exists to help athletes make better decisions before, during, and after deals are signed.
What we do
Sponsorships & Deal Advisory
JRZY supports the sourcing, evaluation, and structuring of sponsorships and brand partnerships. We advise on:
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Deal quality and alignment
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Contract terms and incentives
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Long-term value versus short-term payouts
We operate alongside existing representation and brand team.
Equity, Investments & Ownership
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JRZY advises on ownership-oriented opportunities across brands, ventures, real estate, and sports-adjacent businesses.We help keyholders understand:
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When equity makes sense
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How ownership is structured
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Where misalignment creates risk
Our focus is clarity, not volume
Experiences, Travel & Access
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Agents don’t manage experiences, JRZY does.
We advise on and coordinate strategic travel, elite environments, and curated experiences that increase visibility, proximity, and opportunity.This includes:
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Superyacht charter and brokerage-adjacent access
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High-level travel environments
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Invitation-only settings tied to brands and capital
These are not vacations.They are relationship and visibility infrastructure.
Media Curation & Brand Presence
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JRZY curates elevated media presence through private videography and strategic storytelling.This includes:
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Private shoots and behind-the-scenes coverage
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Campaign-ready visual assets
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Narrative alignment with sponsorship and ownership goals
Media is treated as leverage, not noise.
Wealth, Tax & Asset Protection Advisory
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JRZY advises on the structural side of athlete wealth.This includes guidance around:
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Advanced tax planning strategies
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Bonus depreciation and asset-based structuring
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Trusts, estate planning, and asset protection
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Business formation and governance
The goal is to protect earnings and build durable wealth.
Case studies
Brand Partnerships
Gal Gadot Founds Goodles, a better-for-you mac and cheese
Co-founded by Gal Gadot in 2022, better-for-you mac and cheese brand Goodles has scaled to a global brand. The partnership between Gal and Goodles was architected by WME Talent Ventures and, since the pairing, Gal has worked closely with the management team to execute its various growth initiatives.
Brand Partnerships
Gal Gadot Founds Goodles, a better-for-you mac and cheese
Co-founded by Gal Gadot in 2022, better-for-you mac and cheese brand Goodles has scaled to a global brand. The partnership between Gal and Goodles was architected by WME Talent Ventures and, since the pairing, Gal has worked closely with the management team to execute its various growth initiatives.
Brand Partnerships
Gal Gadot Founds Goodles, a better-for-you mac and cheese
Co-founded by Gal Gadot in 2022, better-for-you mac and cheese brand Goodles has scaled to a global brand. The partnership between Gal and Goodles was architected by WME Talent Ventures and, since the pairing, Gal has worked closely with the management team to execute its various growth initiatives.

BUILT TO LAST

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How it works
Helping athletes see opportunities others miss. Strategy, visibility, and smarter decision-making.
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Step 1
Connect
Athletes, agents, parents, or advisors reach out to discuss context, goals, and current representation.
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Step 2
Advise & Support
JRZY provides advisory support around deals, experiences, media, structure, and long-term positioning.
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Step 3
Coordinate With Keyholders
We work alongside agents, parents, legal, and financial professionals increasing capacity without replacing roles.
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Step 4
Structure for the Long Term
Opportunities are evaluated and structured with protection, alignment, and longevity in mind.
Who we work with
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Athletes (including those represented by parents or family)
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Sports agents and NIL agents
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Travel planners and lifestyle professionals
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Brands and sponsors
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Advisors and intermediaries
We are collaborative by design.
Most agents focuses on  contracts, advisors handle numbers, planners handle logistics.

JRZY works in the gaps - where value is created or lost- improving decisions, reducing risk, and expanding opportunity.
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